Data Scientist — Customer Segmentation & LTV Modelling

Luxury jewellery brand. 180k customers globally. Our CRM treats a €200 buyer and a €20,000 buyer the same way because we've never properly segmented our customer base. We need a data scientist to build a proper segmentation model — RFM as a baseline, then something more sophisticated using purchase history, category affinity and engagement signals. Also a customer lifetime value model so our marketing team knows who to invest retention budget in. Deliverables: documented segmentation model, LTV scores for all 180k customers loaded into our CRM, and a presentation our marketing director can use to explain the segments to the brand team.