Professional Overview
A seasoned marketing professional with 8+ years of experience in driving growth through omni-channel strategies, CRM optimization, and customer journey management. Skilled in leveraging automation platforms like MoEngage and WebEngage, Akriti has successfully led data-driven campaigns that improved engagement, retention, and funnel conversions. With expertise across email marketing, cross-functional collaboration, and performance analytics, she bridges the gap between execution and strategy to deliver measurable business impact. Currently focused on transitioning into a leadership role, Akriti brings a blend of executional excellence and strategic vision to build scalable, customer-centric marketing initiatives.
Areas of Expertise
NLP & Prompt Engineering
Build natural language processing systems, fine-tune large language models, and craft reliable production prompts for AI-powered products.
AI & Machine Learning Engineers
Design, train, and ship production ML models — from data pipelines to model inference at scale. Covers supervised learning, neural networks, LLM integration, and model optimisation.
AI Business, Marketing & Strategy
Apply AI to marketing automation, content generation, customer segmentation, and revenue growth strategies.
