Professional Overview
With a background in digital marketing, data analytics, and content strategy, I have developed a strong analytical mindset that allows me to optimize advertising performance and user engagement across multiple platforms. Currently working at Teleperformance in Kraków, I specialize in Google Ads campaign management, leveraging data-driven insights to enhance visibility and maximize ROI for international clients. My experience extends to content analysis at Majorel, where I ensured compliance with Google policies and identified emerging trends in digital behavior.Beyond digital marketing, I have a deep interest in Artificial Intelligence (AI) and its role in marketing automation, data analysis, and user behavior prediction. My expertise in tools like Google Analytics, SEMrush, and Looker Studio aligns with AI-driven advancements in marketing analytics, allowing me to translate complex data into actionable strategies. I am eager to explore AI-powered solutions for optimizing digital campaigns, enhancing personalization, and driving smarter business decisions.With a proactive and adaptive approach, I am continuously seeking new challenges at the intersection of AI, digital strategy, and performance marketing.