Professional Overview
I’m a senior digital transformation leader with over two decades of experience driving growth for global brands across the Financial Services, Automotive, and CPG sectors. My passion lies in leveraging AI and data-led strategies to create commercial impact—building digital programs that don’t just look good, but deliver measurable business outcomes.Following nearly a decade of transformative work in Asia, I’ve returned to the UK and now work with AI startups, scaleups, and enterprise clients to develop future-ready business models and technology ecosystems. From building Gen AI go-to-market propositions to leading multimillion-pound transformation initiatives, I specialise in turning innovation into commercial success. Recent HighlightsBuilt a Gen AI market proposition for a UK agency network, driving £600k in new revenue and £3.5M in digital commerce transformation projects.Led APAC-wide transformation at Publicis Sapient, working with clients like VISA, AXA, Heineken, and GSK—achieving 100% YoY growth and launching region-defining programs.Consulted for AI-first startups in health, education, and commerce to shape their go-to-market and data-led transformation strategies.CertificationsGenerative AI Strategy (Amazon, Google, Microsoft)Cloud Transformation & Agile FrameworksSalesforce, Adobe, Sitecore CertifiedAI for Business Strategy (Executive Education)
Areas of Expertise
NLP & Prompt Engineering
Build natural language processing systems, fine-tune large language models, and craft reliable production prompts for AI-powered products.
AI Business, Marketing & Strategy
Apply AI to marketing automation, content generation, customer segmentation, and revenue growth strategies.
