Professional Overview
With over 20 years of experience at the intersection of creativity and technology, I specialize in leveraging Generative AI to transform how brands and agencies create, connect, and innovate. As the founder and AI Director @ CommandAlpha_, I lead the charge in delivering AI-driven content strategies and leading-edge applied marketing solutions, cinematic narratives, and other creative solutions that redefine industry standards and a brand's bottom line.As an Ogilvy, VMLY&R, Cossette, McCann, executive creative leadership career includes startups, global agencies, and consultancies, working with some of the world’s most recognizable brands, including Coca-Cola, Microsoft, Ford, and P&G. Over the past two years, I’ve focused on generative AI, blockchain, and emerging technologies, harnessing their potential to develop innovative, scalable solutions that drive business impact and creative excellence.
Areas of Expertise
NLP & Prompt Engineering
Build natural language processing systems, fine-tune large language models, and craft reliable production prompts for AI-powered products.
AI Business, Marketing & Strategy
Apply AI to marketing automation, content generation, customer segmentation, and revenue growth strategies.
