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Craig W.

Generative AI Specialist · Executive-level

Rate on request

Professional Overview

Strategic and creative Product Leader with a diverse hands-on technical background, experienced across hospitality, entertainment, cloud solutions, and education industries. I excel in dynamic startup settings as well as established enterprise environments, consistently driving innovation. My current focus is on the application of Generative AI and Retrieval-Augmented Generation (RAG) to significantly enhance and differentiate on the value of both stored and real-time data. Known for blending deep technical skills with a visionary approach, I lead teams to develop transformative product solutions that improve customer experiences and business outcomes. 

Areas of Expertise

NLP & Prompt Engineering

Build natural language processing systems, fine-tune large language models, and craft reliable production prompts for AI-powered products.

AI & Machine Learning Engineers

Design, train, and ship production ML models — from data pipelines to model inference at scale. Covers supervised learning, neural networks, LLM integration, and model optimisation.

AI Business, Marketing & Strategy

Apply AI to marketing automation, content generation, customer segmentation, and revenue growth strategies.

AI Product & Strategy

Translate AI capabilities into product roadmaps, define success metrics, and drive adoption across engineering and business teams.

Open to

Full Time Part Time

Skills

generative ai AWS apis strategy saas

Experience Level

Executive-level

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