Professional Overview
Former professional athlete turned marketing leader, with a proven track record of driving growth and engagement across multiple industries. I bring the discipline, resilience, and high-performance mindset of elite sport into every business challenge.I have led successful marketing program, in some roles reporting directly to the CMO, delivering measurable results in brand growth, customer engagement, and revenue. My experience spans B2C and B2B marketing, as well as business development. I am bilingual (English and French) and have an academic background (B.Sc) in medical biology, and experience in NDT for heavy industry. I adapt quickly to complex markets and technical subject matter, bridging communication between teams, stakeholders, and consumers.I've got a hunger for dynamic environments where creativity, strategy, and execution come together to make an impact.Key strengths:Marketing strategy and execution across diverse industries Experiential Marketing, Brand Marketing, Brand Management, Multi + Omni channel Campaigns and Strategic Partnerships are what I can help you succeed t.Business development Bilingual: English and FrenchResilient, adaptable, high-performance mindset from professional sports
Areas of Expertise
NLP & Prompt Engineering
Build natural language processing systems, fine-tune large language models, and craft reliable production prompts for AI-powered products.
AI Business, Marketing & Strategy
Apply AI to marketing automation, content generation, customer segmentation, and revenue growth strategies.
