Professional Overview
With over 15 years of experience in data analysis and business development, I am the founder of Just Analytics, a company that helps businesses transform their raw data into actionable insights. I specialize in Power BI reports and dashboards, CRM data analysis, and ad-hoc analyses for various industries and sectors.My passion for data stems from a lifelong curiosity about how data can improve decisions and outcomes. I have leveraged my analytical skills and expertise to work with different departments and stakeholders, both in my previous roles as a business developer and project manager at Santander Consumer Bank, where I spearheaded a new business segment, and as an independent analyst and consultant, where I have delivered insights on website user experience, marketing effectiveness, and more. I am driven by the challenge and satisfaction of turning raw data into insights that can be acted upon.
Areas of Expertise
Data Science & Analytics
Extract business insights from raw data using statistical modelling, predictive analytics, A/B testing, and interactive dashboards.
AI Product & Strategy
Translate AI capabilities into product roadmaps, define success metrics, and drive adoption across engineering and business teams.
