Rich W.

I’m a marketing executive with 20+ years of experience connecting growth strategy, creative direction, and hands-on technology. As Director of Marketing at Vergent and OmniaCnct, I lead software go-to-market, product positioning, demand generation, SEO/AEO, website strategy, and sales enablement for lending technology and financial software. As the AI lead for Sales and Marketing, I use ChatGPT and Claude to develop practical tools, including sales dashboards that bring customer, pricing, and integration information together. I’ve also built interactive SEO research visualizations and website elements, using AI-assisted development to move ideas into working solutions. In HubSpot, I develop and own CRM workflows supporting buyer journeys, lead management, and sales handoffs. Under my marketing leadership, Google daily impressions increased 157% year over year from September 2023 to September 2024. My work also includes partner webinars, annual trade show programs, and complete ownership of our New Orleans user conference. I’m seeking a remote marketing leadership role where I can combine strategic direction with the creative and technical skills to build useful systems and drive