Professional Overview
Senior Change & Adoption Strategist with 7+ years of experience in digital transformation, AI adoption and organisational development. I help organisations diagnose adoption challenges, design effective change strategies and realise sustainable behavioural change around new technologies, including Microsoft Copilot and AI solutions.
Areas of Expertise
AI Product & Strategy
Translate AI capabilities into product roadmaps, define success metrics, and drive adoption across engineering and business teams.
AI Business, Marketing & Strategy
Apply AI to marketing automation, content generation, customer segmentation, and revenue growth strategies.