Professional Overview
AI enablement and content operations leader with 25+ years’ experience across enterprise operations, editorial services and digital products. Founder of Vappingo and KDP Rank Fuel, with hands-on expertise in AI workflows, content systems, SEO/GEO, governance, product development and scalable content operations.
Experience
AI Expertise
Skills
Employment Type
Description of Responsibilities
- Designed AI-enabled SaaS workflows for independent publishers.
- Encoded publishing rules into reusable Claude Skills and QA systems.
- Combined live marketplace data with AI-assisted research and optimisation.
- Specified and tested product flows across React, PHP, Supabase and Stripe.
- Ran onboarding, conversion and lifecycle experiments across the product.
Key Achievements / KPIs
- Built 15+ connected KDP research, listing, ads and tracking tools.
- Turned domain expertise into reusable AI workflows and validation rules.
- Built subscription, credit and lifecycle systems around the product.
- Shipped live Anthropic API integrations and model migrations.
AI Expertise
Skills
Employment Type
Description of Responsibilities
- Led AI adoption across editorial, content and publishing workflows.
- Designed scalable content operations and human-review controls.
- Managed 25+ specialist editors across multiple time zones.
- Built reusable AI instructions for editorial QA and source verification.
- Owned SEO, content architecture, internal linking and organic acquisition.
Education
Field of Study: Marketing Specialism
Field of Study: Fully Qualified Teacher Status
Areas of Expertise
NLP & Prompt Engineering
Build natural language processing systems, fine-tune large language models, and craft reliable production prompts for AI-powered products.
AI Product & Strategy
Translate AI capabilities into product roadmaps, define success metrics, and drive adoption across engineering and business teams.
AI Business, Marketing & Strategy
Apply AI to marketing automation, content generation, customer segmentation, and revenue growth strategies.
Automation & AI Workflows
Build intelligent automation pipelines, integrate AI APIs into existing tools, and replace manual workflows with agentic AI systems.
