Professional Overview
As a Data Analyst and Business Intelligence Professional, I specialize in transforming raw data into compelling stories that drive strategic decision-making. With a strong background in entertainment, travel, and AI, I excel at uncovering insights that enhance business performance and customer engagement.My expertise lies in data visualization, reporting, and predictive analytics, allowing me to translate complex datasets into clear, actionable recommendations. I’m passionate about bridging the gap between data and decision-makers, ensuring that every insight leads to tangible impact.With 14 years in post-production and extensive experience in finance and membership analytics, I bring a unique blend of creativity and technical precision to my work. Whether it's optimizing marketing campaigns, analyzing audience trends, or refining business operations, I thrive on making data both meaningful and actionable.Let’s connect and explore how data-driven storytelling can fuel innovation and growth! 🚀
Areas of Expertise
AI & Machine Learning Engineers
Design, train, and ship production ML models — from data pipelines to model inference at scale. Covers supervised learning, neural networks, LLM integration, and model optimisation.
data science & analytics
Extract business insights from raw data using statistical modelling, predictive analytics, A/B testing, and interactive dashboards.
AI Business, Marketing & Strategy
Apply AI to marketing automation, content generation, customer segmentation, and revenue growth strategies.
