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AI Campaign Performance Prediction Engineer

Tolvex Studio

Remote · Under $60k / year · Full-time · Posted 5 months ago

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About the role

Before a brand launches a $2M ad campaign, they want to know: will it work? Our prediction models estimate campaign performance — impressions, click-through rates, conversion rates, and ROI — from the creative assets, targeting parameters, and historical performance of similar campaigns. Think of it as a flight simulator for advertising. As a junior engineer, you'll build the historical analysis pipelines that power these predictions: aggregating past campaign performance by industry, format, audience segment, and creative characteristics to create the baseline models that inform predictions. You'll also track prediction accuracy against actual campaign results, building the feedback loop that makes predictions better over time. The marketing science team is four people. You'll work under a senior data scientist who designs the prediction models; your job is the data preparation, feature engineering, and accuracy tracking that feeds their work. It's a great way to learn applied ML through real advertising data with clear right-or-wrong outcomes.

Responsibilities

  • Build historical analysis pipelines aggregating campaign performance data
  • Engineer features from creative characteristics, targeting, and audience segments
  • Track prediction accuracy against actual campaign outcomes
  • Maintain the feedback loop improving prediction models over time
  • Generate accuracy reports for the marketing science team
  • Support ad-hoc analysis requests from account managers

Requirements

  • 1+ year of data analysis experience with Python and SQL
  • Basic understanding of statistics and predictive modeling concepts
  • Familiarity with pandas for data manipulation
  • Interest in advertising, marketing technology, or media
  • Clear communication for presenting data findings

Benefits

  • Fully remote with flexible hours
  • Health and dental insurance
  • $1,500 learning stipend
  • Mentorship from senior data scientists
  • Learn advertising analytics with real campaign data

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Categories

AI Business, Marketing & Strategy Data Science & Analytics

Skills

python sql pandas statistics scikit-learn

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Job Type

Full-time

Level

Junior

Language

English

Salary Range

Under $60k / year

AI Expertise

AI Business, Marketing & Strategy Data Science & Analytics

Skills

python sql pandas statistics scikit-learn

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