AI Content Performance Attribution Developer

Halvio Tech

Remote · $80k – $100k / year · Full-time · Posted 4 months ago

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About the role

Content teams produce. Content rarely knows if it worked. Our platform serves 160 B2B content marketing teams, and the gap between 'we published 40 pieces this quarter' and 'these 40 pieces generated 12 SQLs and influenced 8 closed deals' is where most content investments get questioned or cut. You'll build the attribution intelligence layer: connecting content consumption signals (page views, time on page, downloads, video completions) to CRM pipeline stages, computing multi-touch attribution weights, and generating the content performance reports that give content leaders evidence for their investment decisions. The ML component is attribution modeling — learning which content touchpoints actually drive conversion versus which ones just correlate with high-intent buyers who were going to convert anyway. The product team is six people. This is a mid-level engineering role with significant ownership: you'll design the attribution model, build the data integration from content analytics to CRM, and create the reporting layer that surfaces insights in the product. Your output will directly affect how 160 content teams make editorial decisions.

Fully remote.

Responsibilities

Build multi-touch attribution models connecting content consumption to CRM pipeline stages
Design data integrations between content analytics platforms and Salesforce/HubSpot
Implement causal inference approaches distinguishing content impact from selection bias
Create content performance reporting APIs consumed by the product dashboard
Build alerting for content pieces showing unexpectedly high or low attribution impact
Validate attribution models against holdout experiments where available

Requirements

3+ years in marketing analytics, data science, or revenue operations
Experience with attribution modeling and marketing analytics
Strong Python and SQL skills with CRM data familiarity
Understanding of B2B marketing and content-to-revenue measurement challenges
Ability to translate complex attribution methodology into clear business narratives