AI Earned Media Attribution Developer

About the role

Responsibilities

• Build temporal features capturing lagged response between earned media events and commercial signal changes
• Implement causal attribution analysis separating earned media impact from concurrent paid campaign effects
• Develop media authority scoring weighting coverage by source reach and audience relevance
• Create attribution reporting connecting coverage type, sentiment, and source to commercial outcome changes
• Build earned media ROI estimation translating attribution signals into equivalent paid media cost benchmarks
• Monitor attribution model accuracy comparing predictions against realized commercial outcomes

Requirements

• 3+ years in marketing analytics, media analytics, or data science with attribution modeling experience
• Strong Python and SQL skills with causal inference, time-series analysis, and mixed media modeling
• Understanding of PR metrics, brand tracking, and marketing attribution methodology
• Experience separating correlated effects in marketing data using causal analysis approaches
• Ability to present attribution findings to PR and brand marketing audiences

Benefits

• Fully remote with flexible schedule
• Health and dental insurance
• $2,500 annual professional development budget
• 401(k) with match
• Performance bonus

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