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AI Marketing Mix Modeling Analyst

Grace Ferreira

Full-time · Job · Chicago

About the role

Cookie deprecation killed most digital attribution models. Our clients — mid-market e-commerce brands doing $10M-$100M in annual revenue — need a new way to understand which marketing channels actually drive sales. Marketing mix modeling is the answer, but traditional MMM takes months to build and requires PhD-level statisticians. We've built a platform that automates 80% of the MMM workflow: data ingestion, variable transformation, model estimation, and scenario simulation. Your role is to handle the 20% that still requires human judgment — custom variable engineering for each client, model validation, and translating results into spend allocation recommendations that marketing teams can act on. You'll manage a portfolio of 8-12 client models simultaneously, running monthly refresh cycles. The analytics team is five people, and we're growing. If you're good at this, you'll be leading a pod within a year.

Responsibilities

  • Build and maintain marketing mix models for a portfolio of clients
  • Engineer custom variables from client marketing and sales data
  • Validate model outputs against business intuition and holdout tests
  • Translate model results into actionable budget allocation recommendations
  • Run monthly model refresh cycles with updated data
  • Present findings to client marketing teams in non-technical language

Requirements

  • 3+ years in marketing analytics, econometrics, or applied statistics
  • Experience with Bayesian or frequentist regression modeling
  • Strong Python or R skills for statistical analysis
  • Proficiency in SQL for data extraction and transformation
  • Ability to explain statistical concepts to non-technical stakeholders

Benefits

  • Fully remote with core hours 9am-3pm CT
  • Health insurance with HSA option
  • 20 days PTO
  • Quarterly performance bonuses
  • Annual analytics conference attendance

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Job Type

Full-time

Level

Mid-Level

Language

English

Salary Range

$80k – $100k / year

AI Expertise

AI Business, Marketing & Strategy data science & analytics

Skills

python r sql statistics pandas tableau

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