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AI Ad Creative Performance Predictor

Nora Patel

Full-time · Job · New_York

About the role

Creative teams produce ad variants by intuition and test them by running campaigns that cost $50,000 to learn which headline converts better. That feedback cycle takes 3 weeks and burns budget that could have been spent on the winning creative from the start. We build creative intelligence for digital marketing teams. Our ad performance prediction system scores creative assets before they run — analyzing visual composition, copy sentiment, headline length and structure, call-to-action placement — and predicts click-through and conversion rates based on historical performance of similar creative patterns. The system is trained on 40 million impression-level outcomes across 800 advertisers. You will own the multimodal model that combines image analysis and text features into a unified performance score, improve calibration across ad formats and audience segments, and build the creative feedback reports that tell copywriters and designers exactly what to change.

Responsibilities

  • Build multimodal performance prediction combining visual and text features
  • Improve model calibration across ad formats: display, social, video thumbnails
  • Design audience segment conditioning to personalize predictions per target demographic
  • Create creative feedback reports translating model attention into actionable design guidance
  • Build evaluation pipelines validating prediction accuracy against campaign outcomes
  • Partner with creative strategists to validate that model signals match human intuition

Requirements

  • 3+ years in ML engineering with computer vision or advertising technology experience
  • Experience with multimodal models combining text and image features
  • Strong Python and PyTorch skills
  • Familiarity with advertising metrics: CTR, CVR, ROAS
  • Ability to communicate model outputs to non-technical creative teams

Benefits

  • Fully remote
  • Health and dental
  • $2,500 learning budget
  • Equity participation
  • Annual team offsite

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Categories

AI Business, Marketing & Strategy data science & analytics

Skills

python pytorch sql statistics pandas

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AI Expertise

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Skills

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