AI Marketing Strategist

Cognia

Remote · $90K – $120K · Full-time · Posted 6 months ago

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About the role

We have built something genuinely useful — an AI product that saves our customers real hours of work. The problem is that nobody knows it exists. Our messaging is too technical, our campaigns are thin, and our pipeline is not where it needs to be. We need a marketing strategist who can take complex AI capabilities and turn them into copy that business buyers understand and want to act on. Full ownership over positioning, campaigns, and launch messaging. Real budget. A team that will actually execute on what you recommend.

Fully remote.

Responsibilities

Own AI product messaging and positioning across all channels
Write and oversee campaign copy, landing pages, and sales enablement materials
Design and run demand generation campaigns targeting business buyers
Collaborate with product on launch messaging for new AI features
Measure and report on marketing programme performance monthly

Requirements

4+ years B2B marketing with experience marketing AI or technical products to non-technical audiences
Strong copywriting and messaging skills
Able to translate complex AI capabilities into clear business value propositions
Experience running demand gen programmes (content, paid, events)
Data-driven — tracks CAC, conversion, and pipeline impact