AI Player Lifecycle Marketing Strategist

Pelvex Tech

Hybrid · $100k – $130k / year · Full-time · Posted 1 month ago

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About the role

You'll join a cross-functional squad at Pelvex Tech with two-week sprints, clear ownership and a weekly sync with the head of growth. We make mid-core mobile games played by about three million people a month, and we already have strong churn and spending models. What we lack is someone who turns those model outputs into lifecycle marketing that players don't find annoying: re-engagement offers, event reminders, onboarding nudges. You'll design segments using our predictive scores, plan experiments, and work with the CRM and live-ops teams to run them. Hybrid role, two days a week in our Stockholm studio.

Responsibilities

Design player segments from churn, spend and engagement model scores
Plan and analyze lifecycle experiments across push, email and in-game messaging
Partner with live-ops to align campaigns with in-game events
Report campaign impact on retention and revenue to the growth leadership team

Requirements

Experience in CRM, lifecycle or performance marketing, ideally in gaming or consumer apps
Comfortable with SQL and reading model outputs critically
Solid understanding of A/B testing and statistical significance
Fluent English; Swedish is not required