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Junior AI Attribution Data Analyst

Grace Ferreira

Freelance · Job · New_York

About the role

Marketing attribution is one of the most contested problems in data analytics. Which touchpoint — the Instagram ad, the email, the Google search, the podcast sponsorship — actually caused the purchase? Different models give dramatically different answers, and marketing teams use those answers to allocate millions of dollars in budget. Getting the analysis wrong has real consequences. This is a part-time freelance engagement supporting our analytics team during a high-demand period. You'll process raw event data from client ad platforms, run attribution model comparisons across first-touch, last-touch, and data-driven approaches, build the visualizations that clients use to understand their results, and maintain the data quality reports that flag when tracking breaks. Senior analysts will review your work and handle client communication. This is a great role for someone building a data analytics career who wants hands-on experience with real marketing attribution data and industry-standard analytical methods.

Responsibilities

  • Process raw event data from Meta, Google, and programmatic ad platforms
  • Run first-touch, last-touch, and linear attribution model comparisons
  • Build visualizations showing attribution results across channels and campaigns
  • Maintain data quality reports tracking pixel firing and event completeness
  • Flag tracking breaks and inconsistencies to the senior analytics team
  • Document data processing methodology for client deliverable traceability

Requirements

  • 1+ year of data analysis experience with Python and SQL
  • Familiarity with digital advertising platforms and conversion tracking
  • Basic understanding of attribution modeling approaches
  • Proficiency with data visualization tools like Tableau or equivalent
  • Attention to accuracy given the budget implications of attribution findings

Benefits

  • Fully remote freelance position
  • Flexible schedule — 25 hours per week
  • Competitive hourly rate
  • Mentorship from senior attribution analysts
  • Opportunity for extended engagement or full-time role

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Categories

data science & analytics AI Business, Marketing & Strategy

Skills

python sql pandas statistics tableau

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Job Type

Freelance

Level

Junior

Language

English

Salary Range

$60k – $80k / year

AI Expertise

data science & analytics AI Business, Marketing & Strategy

Skills

python sql pandas statistics tableau

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