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Marketing Data Analyst

Sofia Reyes

Full-time · Mid-level · Los_Angeles

About the role

We are a DTC brand scaling fast across paid social and search channels. We need someone who can dig into attribution data, identify what is working, and give our media buyers the clarity they need to allocate budget better.

Responsibilities

  • Build and maintain marketing performance dashboards
  • Analyse cross-channel attribution and make budget recommendations
  • Track campaign ROI and ROAS weekly
  • Work with media buyers to define KPIs per channel
  • Monitor data quality across tracking pixels and tags

Requirements

  • Experience with GA4, Meta Ads Manager, Google Ads data
  • Strong SQL — comfortable building attribution models
  • Power BI or Tableau for reporting
  • Understanding of marketing funnels and conversion metrics
  • Ability to communicate data insights in plain language

Benefits

  • Remote position
  • Performance bonus
  • Friday afternoons off
  • Learning budget for courses and certifications
  • Wellness allowance

Job Type

Full-time

Level

Mid-level

Language

English

Salary Range

$65,000 – $85,000

AI Expertise

data science data science & analytics

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